Mitsubishi Digital Electronics
Mitsubishi’s proprietary 6-Primary
Color System provides brighter colors, a wider range of colors and whiter
whites. Its exclusive 1080p DLP® light engine generates yellow, cyan and magenta
directly, rather than by the traditional method of mixing combinations of red,
green and blue to create them. With traditional three-color systems, a broader color palette
came at the expense of picture brightness. But with Mitsubishi’s 6-Primary
Color System both a broader color palette and a brighter picture are achieved. This more
efficient process results in a brighter overall picture as well as brighter
individual colors, bringing realism to yellow sunlight, blue skies and crimson
sunsets. Mitsubishi’s proprietary color processing
provides advanced six-color control to produce further color accuracy. The new models also include BrilliantColor™
technology, which further adds to overall picture brightness.
Also adding to the sets’ high performance is TurboLight™,
Mitsubishi’s patented lamp system technology that focuses light more efficiently
to generate an on-screen image that is 10 percent brighter than that from a
standard lamp system. TurboLight™
directs more light to the DLP® chip surface resulting in a brighter,
more vivid on-screen image. By focusing light more efficiently, a brighter
image is created without increasing the amount of power consumed or heat
produced, therefore maintaining lamp life and performance.
The new models’ picture quality is further refined with
PerfecTint™, an exclusive Mitsubishi feature that allows for independent tint
or hue adjustment of six separate colors. This is a vast improvement over
conventional tint control, which simply shifts the color of the entire picture.
With PerfecTint™, each of the six main colors can be adjusted without affecting
the tints of the other colors.
The new models all come with Mitsubishi’s digital 12-bit
video signal processing for a sharper, clearer and more finely detailed
picture. Picture quality is also improved by Mitsubishi’s 4D Video Noise
Reduction technology, which uses advanced algorithms to filter video noise
without removing picture detail, resulting in a cleaner, clearer picture from
most any source. All Mitsubishi 1080p HDTVs process 1920 x 1080p inputs without
down-conversion to deliver the full bandwidth of the incoming signal directly
to the screen for a true two million pixel image.
Mitsubishi’s new line-up continues the company’s commitment
to easy operation and functionality. Connectivity is simple thanks to
Mitsubishi’s ClearThought™ Easy Connect, which recognizes components as they
are plugged in and displays only active inputs. And with Mitsubishi’s
NetCommand®, the entire home theater system is easily managed with a
single remote control.
The new models lead the way in digital connectivity with two
HDMI™ inputs for single cable interfaces between digital audio/video sources
such as HD set-top boxes or DVD players. And the new sets’ IEEE 1394 (FireWire®)
digital home networking connection enables low-cost, high-bandwidth real-time
audio, video and data networking between the TV and other consumer electronics
products. Each set also comes with a DVI-I interface which provides versatile
connectivity to home theater PCs and game systems via analog RGB or digital
DVI.
In separate announcements, Mitsubishi Digital
Electronics America introduced its new lines of 73” 1080p DLP®
HDTVs, LCD HDTVs and 1080p LCD flat panel HDTVs. Mitsubishi also demonstrated
the world’s first laser-based HDTV at its line show. The company will announce
delivery dates and suggested pricing at a later date.
Mitsubishi Digital
Electronics America, Inc
Mitsubishi Digital Electronics America, Inc. manufactures and
markets a comprehensive line of premium quality 1080p DLP® HDTVs,
LCD HDTVs and 1080p LCD Flat Panel HDTVs.
Recognized as the world leader and innovator of large display
high-definition televisions, Mitsubishi Digital Electronics America builds
products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit http://ww.mitsubishi-tv.com.
# # #
TurboLight,
PerfecTint, ClearThought and NetCommand are trademarks or registered trademarks
of Mitsubishi Electric Corporation and/or Mitsubishi Digital Electronics
America, Inc. BrilliantColor, Digital Light Processing and DLP are trademarks or registered trademarks of Texas Instruments. HDMI
is a trademark of HDMI Licensing, LLC. FireWire is a registered trademark of
Apple Computer, Inc.
Contact:
Mark S. Scott
Mitsubishi
Electric & Electronics
714.220.6896
Bender/Helper Impact
212-689-6360
adam_fenton@bhimpact.com or alex_brewer@bhimpact.com