Mitsubishi Electric and Jessica Simpson Light Up Times Square
Celebrity turns on MTV’s new high definition display, the largest in NYC
CYPRESS, Calif., Dec. 9, 2004 --- New York City got even brighter on November 30, when Jessica Simpson pushed a button on a five-foot tall remote control and turned on the largest high definition display in Times Square.
MTV 44 1/2, as the 25’ x 38’ screen is called, was designed by Mitsubishi Electric Power Products’ Diamond Vision Division, and is located in Times Square on Seventh Avenue between 44th and 45th Streets, an area that receives an average of 1.5 million passers-by daily.
The
display will stand out among the bright lights and big screens of Times Square
by broadcasting music videos, MTV news breaks, MTV.com content and simulcasts of
exclusive events. It is located on Seventh Avenue between West 44th and 45th
Streets, across from MTV's offices, and was first used to project Destiny's
Child's live performance on "TRL" early in November. Beginning in January, the
screen will also feature a ticker along the bottom of the screen with concert
and Broadway theater information, weather updates, sports scores and more.
The Diamond Vision display, which is wrapped in a
gold picture frame, will also act as the world's largest video screen, allowing
passers-by to play games on their mobile phones. Pedestrians whose phones have
text-messaging capabilities will be able to play along with programs, including
trivia games and simple-command games, from the street by following
text-messaging instructions on the screen. Xbox and PlayStation2 consoles will
be hooked up to the screen as well, allowing celebrities visiting the studio to
engage in very public video-game competitions with one another. The display's
gaming function also is expected to launch in January.
Mitsubishi Electric Diamond Vision large-scale screens, advertising displays and signs have been star performers at major events worldwide. Beginning with the world’s first full-color, large-scale display installed by Mitsubishi in 1980, sports stadiums, racetracks, arenas, coliseums and concert halls have come to depend on Diamond Vision for the highest resolution, the brightest, most colorful and clearest imaging available. Diamond Vision, headquartered in Warrendale, Pa., is a division of Mitsubishi Electric Power Products, Inc., a U.S. subsidiary of Mitsubishi Electric Corporation of Japan. For more information about Diamond Vision, visit http://www.diamond-vision.com.
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For More Information
Mark S. Scott
Mitsubishi Electric & Electronics USA
714.220.6896
mark.scott@meus.mea.com
